Measure What Matters

Companies  use CSR initiatives to build and maintain relationship with different
stakeholders who have conflicting interests and goals. Companies adopt
different indicators of measuring the impact of CSR initiatives which depend on
their projects and objectives for developing sustainability practices and
secure a just and equitable process of social-economic development.

The question of whether CSR activities payoff is a function of how a company:

·      Identifies and prioritizes its stakeholders and their respective goals;

·      Generates and pursues CSR options that are congruent with respect to its stakeholder’s
perceptions and preferences.

·      Measures the effectiveness of the CSR activities, undertaken to pursue such goals and

     Measures the efficiency in the use of the resources allocated to such CSR activities.