Building a brand or maintaining it continues to be a challenge in every field. With communication becoming highly democratic and feedback becoming instant, the need of the hour is to deliver key messages to the target audience in a way that speaks to them and then stays with them. To break the clutter, it’s no longer enough to stand out, it’s important to be heard as well.
The Diploma in Marketing Management is a program developed specifically to help aspiring marketing professionals and those already in the field with the technical and creative know-how to craft a superior communication message. The course also emphasizes on the need to interact with vendors to deliver on a brief and offer out-of- the-box solutions.
Our study material will help you discover ancillary functions that directly affect marketing roles and responsibilities like Sales Management, Consumer Behavior, and Marketing Strategy. The course has been created and has been constantly updated to incorporate the ever-changing requirements of this dynamic industry.
Program at a glance
Understand the basic concepts of Marketing
Understand the various aspects of consumer behavior, which helps to understand the need of the consumer
Understand product development and ways of selling it in the market
Build concepts on various pricing strategy for goods and services
Understand the concepts of marketing channels, their various challenges and solutions
Understand the concept of positioning and it’s impact on the consumer’s mind
Semester-1
Subjects
Credits
1
Management Theory and Practice
4
2
Organizational Behavior
4
3
Business Economics
4
4
Corporate Social Responsibility
4
5
Information Systems for Managers
4
6
Business Communication
4
Semester-2
Subjects
Credits
1
Marketing Management
4
2
Financial Accounting & Analysis
4
3
Consumer Behavior
4
4
Sales Management
4
5
Marketing Strategy
4
6
Business Law
4
Bachelor’s Degree in any discipline from a recognized University or an equivalent degree recognized by AIU
OR
H.S.C plus 2 years of work experience
OR
S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience.
Students have the following two options for paying the program fee:
Option 1: Full fee payment
Programs
Diploma Programs
Admission Processing Fee
INR 1,200/-
Full Fee Payment
INR 91,000/- Pro
Full Fee Payment
INR 79,000/- Prime
Option 2: Semester Wise Fee payment
Programs
Diploma Programs
Admission Processing Fee
INR 1,200/-
No. of semesters
2
Program fee per semester
INR 48,000/- Pro
Program fee per semester
INR 42,000/- Prime
Students can choose from two lecture delivery modes: Pro & Prime
Prime: The Prime delivery mode allows students to view recorded lectures only.
Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
Please note:
In addition, Students need to pay the examination fee of Rs 600/- per subject.
Now avail loan facility to pay fees for the Program even without a credit card.
EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
