Measure Fewer Things Better

Choice of metrics can make a big difference to the overall results of CSR measurement and
management. Metrics are unique to the business model pursued by a company. It
is not advisable to generalize metrics of CSR measurement. Energy consumption,
carbon emissions, working capital savings, shareholder value and market
capitalization, sales, technological competence, brand value, higher
productivity and employee performance are different metrics that are
applicable. It makes enormous good sense to choose such metrics that convey a
greater quantum of information and thus serve the greater purpose of acting as
radar for the alignment of CSR and corporate goals.