Decide on Direction

The CSR team in consensus with the senior management should take an informed decision on how
the organization should proceed. It is important to determine the
organization’s general directions, approach and focus areas with regard to CSR
as described below:

·      Direction: This is the overall course the
organization can pursue or the main area it aims to address.

·      Approach: This refers to how an organization
plans to move in the direction identified.

·      Focus areas: These should align mist clearly with
the business objectives of the organization and hence are immediate priorities.
The focus areas may be identifies gaps in the organizations process which may
attempt to capitalize on a new opportunity or may address needs of certain key
stakeholders.