Communicate Fewer Metrics in Multiple Ways

It is important that rather than aiming to measure as many metrics as possible, one
should think about measuring the same thing and articulating its value in
several different ways.

Companies measure their CSR strategy on the dimensions of value:

·      Monetary: Accounting based value of inflow and
outflow of cash

·      Financial: Translation of in-kind contributions
of employee time and product into rupee or dollar value

·      Quantitative: Number of new energy-efficient or
sustainable products added to a product line.

·      Qualitative: Types and descriptions of new energy-efficient
or sustainable products; story telling or marketing value through media
mentions or changes in consumer attitudes.

     Measuring value through such ways can be difficult for
companies that train employees to articulate all value in terms of money. But
by employing these measurements it is possible to paint a better picture of the
value of a company’s CSR strategy.