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NMIMS Knowledge Series: Decoding Millennials and how to sell them

We take a look into how to effectively speak to millennials via marketing.

In this insightful talk conducted in NMentor Conclave - Delhi 2019,

According to Anand Bhatia, the Chief Marketing Officer of Fino Payments Bank, millennials have grown in the comfort of change. Watch as he decodes the new age of millennials which comes with the easy access to consumerism, a sense of abundance in choices, the shift from functional to indulgence and the rise of a more aware generation among other things and how marketeers should keep all this in mind while catering to them.

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Arun Gupta

Arun Gupta

CEO of EduKyu

A seasoned expert with 11 years of experience in creating impactful content on distance education and online MBAs. Over the years, I have elevated EduKyu into a top platform, bridging students with universities for comprehensive and accessible higher education.

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