NMIMS Knowledge Series: Decoding Millennials and how to sell them

In this insightful talk conducted in NMentor Conclave - Delhi 2019,

According to Anand Bhatia, the Chief Marketing Officer of Fino Payments Bank, millennials have grown in the comfort of change. Watch as he decodes the new age of millennials which comes with the easy access to consumerism, a sense of abundance in choices, the shift from functional to indulgence and the rise of a more aware generation among other things and how marketeers should keep all this in mind while catering to them.

Watch Now!

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