Benefits of Marketplace CSR

·      Risk Management: Companies can safeguard themselves
from lasting damages by implementing their market place social responsibility.

·       
Product Differentiation/Product Recalls

·      Customer Loyalty: Customers are becoming increasingly
demanding. As price and quality become more equal, they are looking towards
brand values, which match, their own and companies whose activities they can
respect.

·      Increase in Public Credibility

·    Global Marketplace Advantages: Entry and success in new markets
becomes easier because of three major reasons. A. higher accountability of the
company helps in establishing direct relationships with key customers and
business partners across the globe. B. It contributes in innovation in product
development and delivery thus providing an edge in the market. C. It helps in
mitigating potential negative media coverage, and enhances market presence, all
of which facilitates expansion into new markets.

·      Technology Innovation: Many companies are investing in
research and development to build systems and processes that will
reduce/minimize pollution and liabilities which consequently reduce their
operational and environmental costs.

·    Improved Financial Performance: The effect of integrating market
place accountability and responsibility directly contributes to the increased
public image.