Steps in Dessiging CSR Strategy

The first step for designing CSR strategy starts with “Assessment of the organization or
Business Organization.” It is important to gather and examine relevant
information about the products, services, decision-making processes and
activities to determine accurately where the organization is now with the
respect of CSR activity, and to locate its “pressure points” for CSR action. A
proper CSR assessment should provide an understanding of the following:

·      The organizaton's values and ethics.

·      The internal and external drivers motivating the organization to undertake a more
systematic approach to CSR.

·      The key CSR issues that are affecting or could affect the organization.

·      Key stakeholders who are, or who need to be, engaged.

·      The current corporate decision-making structure and its strengths and inadequacies
in terms of implementing a more integrated CSR approach.

·      The human resourse and budgetary implications of such an approach.

·      Existing CSR-related initiatives.

    The assessment should identify the main risks and opportunities, and culminate in a
through gap analysis of analyzing strengths and weakness of the organization
from stakeholder perspective. This is essential information for identifying CSR
priorities and seeking support for CSR from stakeholders.