Set Measurable Targets and Identify Performance Measures

To ensure effective implementation, the organization needs to set measurable targets for
the commitments. In essence, these targets are guideposts to reach the ultimate
goal of developing sustainability. When achieved, targets may also be a source
of celebration in their own right. In this sense, they can help build CSR
momentum in the organization.

A widely used approach to measuring success is to identify the objectives underlying a CSR
commitment, develop key performance indicators, work out the measurement method
and then measure the results. Regardless of the exact approach taken, it should
follow the SMART guidelines for developing its objectives: Simple, Measurable,
Achievable, Reliable and time-bound.