Develop Options for Proceeding and Develop the Business Case for CSR Action

Two options for proceeding at this point are either to take an incremental approach to CSR
or to decide on a more comprehensive change in direction. Whatever approach is
adopted, the first step is to come up with ways for the organizations to
integrate CSR into operations. Brainstorming sessions on the CSR matrix
developed could be held with senior managers, employees, key business partners
and other stakeholders. Participants must be clear on the need to align any CSR
approach with the organization’s core business objectives, methods and core
competencies.

List of the organization’s business objectives, methods and core competencies and other
aspects as listed below:

·      Possible leverage points

·      Areas in which the organization could potentially gain a competitive advantages

·      Areas in which stakeholders might have particular influence

·      Short and long term goals

·      Estimated costs implementing each option

·      Anticipated benefits 

·      Opportunities for cost reductions

·      Broader changes the organization which need to make

·      Any risks or threats each option poses

·      Implications of each option for new developments.