CSR Monitoring and Measurement

CSR actions and initiatives consume scarce resources and time of the company.
Hence, it is only prudent on the part of the company engaging in CSR to measure
and manage its CSR and consequently the business benefits of CSR. This argument
lays the rationale of shareholder value maximization. A corporation is
responsible and accountable to its investors. Thus, every CSR initiative needs
to be assessed against the backdrop corporate strategy. Investors require companies
to explain to them the returns on investment for CSR.