Duration: 11 months

Overview:Adwords, Analytics, Social Media – the buzz words doing the rounds of every marketing manager’s office in todays’ time and age. Digital Marketing is not an option any more. Every brand worth their salt have realized the importance of Digital Marketing and have been heavily investing in this medium. Unlike traditional marketing, digital is an ever evolving field with its very own set of challenges.

The Advanced Certificate Program in Digital Marketing will help working professionals (especially those in traditional media) to gain a complete 360 degree knowledge in the digital marketing domain. The program is also ideal for individuals looking to kick-start their career in Digital Marketing. The program will help in acquiring the necessary skills and make them industry ready and well qualified to become an expert in the field of Digital Marketing.

Program at a glance

1. Explore Google ad words, Google analytics and other tools to assess performance


2. Analyze the various digital and social media channels and options and pay attention to what fits the organizations budgets and its customers.


3. Analyze the role digital media plays and how it can be leveraged to create the best marketing strategy.
4. Research the target audience and define marketing goals and objectives based on the same.