Culture and the Business Organization -

This concept has become more  has become
more important in the today’s business environment than it was in the past.
Increased competition, globalization, mergers, takeovers, alliances, and
workforce development have made it necessary for organizations to adapt to the
following external and internal changes:

·      Coordination and integration across organizations.

·       Product, strategy and process innovations.

·      Efficient management of workforce diversity.

·      Cross-cultural integration of business units.

·      Facilitation of teamwork.

An organization cannot adopt to these changes without an effective corporate culture especially in
today’s world that is geared towards knowledge-based economy. Many experts
believe that the performance of organizations largely depends on their
corporate culture as it influences employee decisions and behavior, creates a
sense of belongingness, and facilitates effective communication.