Online MBA in Marketing: Top Universities, Fees, Salary & Scope

The landscape of business has completely changed over the last couple of decades. Digital media has taken over. As a result, it is absolutely essential to be aware of all consumer dynamics and buying behavior. An online MBA in Marketing is best suited for aspiring marketers. This course equips you with strategies, analytics and insights crucial for thriving in a competitive market.

In this blog, we will explore the scope and salary of an online MBA in Marketing and the top universities that provide an excellent online MBA program in Marketing.

Scope and Salary After Online MBA in Marketing?

Given the current marketing scenario and trends, there is a growing need for marketing professionals. A specialized degree can give you the expertise and analytical skills needed to be an excellent marketer.

Let us take a look at the scope and potential salary you can expect after an online MBA in Marketing.

Scope for Online MBA in Marketing Graduates 

1. Various career paths
An online MBA in Marketing enables you to choose from a range of options such as retail, healthcare, Tech, finance, etc.

2. Digital Marketing
As businesses shift towards digital marketing, there is a lot of demand with marketing professionals with expertise in SEO/SEM, social media marketing, etc.

3. Branding and Strategizing
With an online MBA in Marketing, you can take up roles in brand management, development and brand strategy.

4. Analytics and Market Research
Making data-driven decisions is crucial in marketing. This degree can help you do extensive market research while enabling you to make the right decisions.

Expected Salary after Online MBA in Marketing

1. Entry Level
Marketing Associate
Salary Range4 Lakhs - 8 lakhs per annum
2. Mid Level
Marketing specialist, digital marketing specialist
Salary Range5 Lakhs - 10 lakhs per annum
3. Senior Level
Brand manager, marketing manager, product marketing manager, digital marketing manager
Salary Range8 Lakhs - 18 lakhs per annum
4. Consultancy
Brand consultant, marketing consultant/advisor
Salary Range15 Lakhs - 20 lakhs per annum (depending upon market competition and requirements)
Top Universities for an Online MBA in Marketing

Here are the top universities in India that offer excellent Online courses for MBA marketing.

1. Shoolini University

Shoolini University provides future-ready MBA specializations. The MBA courses of the university are designed by leading industry experts to help you succeed in a dynamic, fast-changing business landscape.

Shoolini University ranked No. 1 by the World University Rankings in 2023-24. They have an online MBA in marketing Management as well as digital marketing.

Course NameOnline MBA (Marketing Management), MBA (Digital Marketing)
  • Passed Bachelor's degree of minimum 3 years duration.
  • Obtained at least 50% marks (45% marks in case of Candidates belonging to reserved category), and 60% marks in case of International Students in the qualifying examination.
  • Reservation of seats as per government policies.
Fee StructureRs 20,000/- per semester
Duration of Course2 Years
Placement AssistanceYes
2. JAIN Deemed-to-be University

JAIN Deemed-to-be University is UGC Entitled and NAAC ‘A++’ graded university. 

The university provides an online MBA program in marketing. It includes foundation courses, core courses, electives, and a comprehensive master thesis apart from an option to pursue a cross-functional and open elective.

Course NameOnline MBA in Marketing
  • Bachelor's Degree (minimum of 3 years degree program), with at least 50% marks or equivalent CGPA (45% in case of SC/ST ) from a recognized university.
  • Students who are in the final year of their bachelor’s degree are also eligible to apply.
Fee StructureRs 42,500/- per semester
Duration of Course2 Years
Placement AssistanceYes
3. Manipal Academy of Higher Education

Manipal Academy of Higher Education offers a UGC-entitled online MBA in marketing from NAAC A+ Manipal University Jaipur. It is designed to equip students with the expertise to excel in today’s fast-paced and competitive business environment.

Course NameOnline MBA in Marketing
  • Candidates must have a 10 + 2 + 3 year bachelor’s degree from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities.
  • Candidates must have a minimum of 50% marks in aggregate in graduation (45% for reserved categories).
  • Candidates must clear Manipal University Jaipur’s online aptitude test as part of the application process. Candidates with a valid score (40 percentile) from any aptitude test (CAT/MAT/CMAT/XAT/GMAT) need not appear in the above test.
Fee StructureRs 43,750 per semester (EMI- 7292/month)
Duration of Course2 Years
Placement AssistanceYes
4. LPU Online

LPU online offers an online MBA in marketing which is NAAC A++ accredited and UGC entitled.  It offers an industry-oriented MBA Course curriculum that helps students achieve high growth in a competitive world and excel in future.

Course NameOnline MBA in Marketing
  • Bachelor's degree (any discipline) or equivalent or Completed Company Secretary (CS) from the Institute of Company Secretaries of India (ICSI) or Completed Chartered Accountancy (CA) from the Institute of Chartered Accountants of India (ICAI) or Completed Cost & Management Accountancy (CMA) from Institute of Cost Accountants of India (ICAI)
Fee StructureRs 40,000 per semester + Rs 4000 per semester (examination fees)
Duration of Course2 Years
Placement AssistanceYes
5. Uttaranchal University

Uttaranchal University provides an online MBA in marketing Management and an online MBA in Digital marketing. Uttaranchal University has been recognized by the UGC and has been accredited with the prestigious “A+ Grade” by the National Assessment and Accreditation Council (NAAC).

It offers a carefully curated curriculum in collaboration with industry experts and recruiters to develop the right set of skills required for the industries.

Course NameOnline MBA (Marketing Management), MBA (Digital Marketing)
  • A Bachelor’s degree of a minimum of three years duration with a minimum of 50% marks for the General and 45% marks in case of Reserved Category in the qualifying examination.
Fee StructureRs 20,500/- per semester
Duration of Course2 Years
Placement AssistanceYes
6. DR. D. Y. Patil Centre for Online Learning

DR. D. Y. Patil Centre for Online Learning is a NAAC A ++ Grade Accredited university.  The DY Patil online MBA Programme is designed to develop future-focused capabilities that are sought by employers across the globe.

Course NameOnline MBA (Marketing Management)
  • Graduate in any discipline, from a recognized University. Min 50% for regular and 45% for category students
Fee StructureRs 40,000 per semester
Duration of Course2 Years
Placement AssistanceYes
7. Indira Gandhi National Open University (IGNOU)
Indira Gandhi National Open University, IGNOU, is one of the oldest distance-learning institutes in India. IGNOU is a UGC-recognised institute and is NAAC A++ accredited. 

The university provides an MBA in Marketing Management, designed in a modular format, offering maximum flexibility to the learners, including multiple exit points.

Course NameMBA (Marketing Management)
  • Passed Bachelor's Degree of Minimum 3 years duration with at least 50% marks (45% in case of candidates belonging to reserved category).
  • No age bar
Fee StructureRs 15,500 per semester
Duration of Course2 Years
Placement AssistanceYes
Admission Process for Online MBA in Marketing 

To start with the enrollment, you can visit the universities’ respective websites and fill out the application form. Once shortlisted, the admission process begins.

However, if you don’t want to go through this lengthy admission process, Edukyu is here to help you ease this process and assist you at every step. 

We ensure that you get trouble-free admission to a course that aligns with your long-term career goal. 

With over 5 years of experience, 54 awards and 99% satisfied customers- EduKyu enables students and working individuals to achieve career goals through trusted higher education online programs from top universities.

Our Programs consist of:

1. Masters in Business Administration (MBA)
2. Bachelors in Business Administration (BBA)
3. Bachelor of Computer Applications (BCA)
4. Other Certificate Programs

To start your online education journey, feel free to contact us. 

Q: Is an online MBA in Marketing worth it?
A: Getting an online MBA in marketing helps you gain technical and industry-related knowledge. It also offers good networking opportunities, essential to grow professionally in the corporate world. 

Q: Is an online MBA as good as an MBA?
A: Yes. In fact, online MBAs give you more flexibility in learning. It also costs less and you can attend lectures from anywhere.

Q: Does an online MBA increase salary?
A: According to your specialization, an online MBA can definitely help you get a hike. The entry-level salary can range from 5-7 LPA based on specialization.

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